About Us - Athar - For Event Management

About us

Event Impact — Where You Were Born Experiments

Athar Event is an event planning company with offices in Riyadh and Beirut that offers high-end and distinctive experiences across the region.

We design and implement corporate events, weddings, entertainment shows, exhibitions, and brand activation with high professionalism and attention to detail. From idea to implementation, We turn insights into unforgettable experiences.

At Athar

Our philosophy is inspired by the moment

We believe that experience is the essence of every event, the spirit of every occasion. From understanding the human being, and from the details of the place, our vision to create experiences that resemble reality is launched... It remains an unforgettable impact.

At Athar, we innovate from the depths of the idea, blending creativity, precision and professionalism, to turn every event into a story to be told, and every occasion into a lived experience.

Our Vision

We manufacture Legacy , where each experience affected

Our vision goes beyond event organization — we create a legacy, where every experience makes a mark, and every moment becomes part of a story. We transform spaces into inspiring journeys that connect people and brands with emotions and meanings.

We aspire to be a leading force in the design of experiences in the region, through events that combine identity, innovation, and excellence. And inspired by the ambitions of Saudi Arabia's Vision 2030 , we seek to redefine how we create and celebrate moments, drawing inspiration from the authentic heritage of the Arabian Gulf.

Why Impact?

We don't just provide services... Other We create value and leave an impact

From idea to reality

We start from the idea and build from reality, we mix creativity with execution, and identity with experience.

System Integration

Management, marketing, hospitality, production, and logistics — under the supervision of one harmonious team.

Passion, experience and creative depth

A team from Riyadh and Beirut that combines regional expertise with international standards.

We create value... And leave a mark

At Athar, we don't just provide services, we create real value that stays in the memory.

Our values

What sets us apart

Creativity

We innovate from the heart of the idea to deliver unique experiences that reflect your brand.

Precision

Every detail is carefully considered to ensure an exceptional result.

Passion

We love what we do, and it shows in every moment we deliver.

Vision

We create a legacy, where every experience is an impact.

Founder's Message

Maroun Abi Nader

Founder CEO

At Athar, we believe that the event is not just an event... Rather, it is an experience that touches emotions, mimics the senses, and stays in the memory. We don't just implement... We innovate, build, and express our customers' vision with sincerity and passion. Every project is a journey, every idea is a seed, and every experience is a trace that immortalizes the moment and gives it new life.

— Sincerely, Maroun Abi Nader

Maroun Abi Nader has more than 15 years of experience in the events and hospitality industry in the Gulf region, including more than 12 years in Saudi Arabia. During his career, he collaborated with leading government and private entities, contributing to the implementation of high-end events characterized by creative integration and operational professionalism.

He specializes in managing the entire journey of the event: from idea development and conceptualization, through planning, production, 3D decoration design, hospitality coordination, to full operational supervision. In addition to working in Saudi Arabia, he established his own company in Lebanon, giving him broader regional experience that combines an understanding of local markets with global standards.

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